Projects
Business Institute
Working at the intersection of university and industry, I developed marketing strategies and creative solutions for real brands through research, consumer insights, and team-based projects.
Lotte Home Shopping · LINE Games (STEAM) · Paldo · Ten Percent Coffee
2025/2026
INDUSTRY × UNIVERSITY
MS Powerpoint, Figma, and more
Internship, Global Marketing Strategy
Translating global fan conversations into actionable insights, I supported fan strategy, issue monitoring, competitive research, and international marketing initiatives across multiple artist IPs.
SM Entertainment
2026.6~
Fan Insights · Global Research · Marketing Strategy
Google Office, Luminate, Chartmetric and More
Global Experience
Immersed in London’s diverse academic and cultural environment, I strengthened my cross-cultural communication skills and developed a broader perspective on global business and consumer behavior.
SOAS London, KCL
2024.12-2025.07
Global Experience
Multilingual Skills, Communication
Extracurricular
A bold coconut drink packaging concept designed with expressive typography, soft colors, and a fresh visual system made to stand out on shelves.
Pet Food Agency
2026
Branding & Website
and some volunteerings
Pace
A bold coconut drink packaging concept designed with expressive typography, soft colors, and a fresh visual system made to stand out on shelves.
Fitness Coach
2026
Landing Page
Framer
University Projects
A bold coconut drink packaging concept designed with expressive typography, soft colors, and a fresh visual system made to stand out on shelves.
Concept Project
2026
Brand Identity
Sungkyunkwan University