about
The person
behind the work.
I’m Siwoo Lee, an aspiring global marketing strategist connecting cross-cultural understanding, consumer insights, and strategic thinking.
(SIWOO LEE)
(GLOBAL MARKETING & STRATEGY)
I turn cultural understanding and consumer research into a clearer direction for marketing.
My experience includes global market and consumer research, international K-pop market and fandom monitoring, and strategic research on festivals, partnerships, and platforms with SM Entertainment’s Global Strategy Marketing Unit in the Global Marketing Center.
Studying English Language & Literature, Business Administration, and Public Interest & Law at SKKU connects my interest in language and culture with business and society. Academic programmes in London have further informed my global perspective.
philosophy
How i think.
Understand the cultural context
I approach markets through the people and cultures within them. Cross-cultural understanding helps frame relevant questions and informs localization and communication.
Start with consumer insight
I use market research, consumer insights, and data analysis to understand audiences and identify the questions that matter before shaping a marketing recommendation.
Turn insight into action
My aim is to translate research into actionable marketing strategies: a clear audience, a relevant message, and a direction grounded in cultural and consumer understanding.