CONSUMER INSIGHTS & BRAND STRATEGY
N-SQUARE
University Marketing Strategy Society.
Client
N-SQUARE
scope
CONSUMER INSIGHTS & BRAND STRATEGY
Overview
The brief.
Through N-SQUARE, a university marketing strategy society, I participated in industry-academic projects involving brands across multiple sectors, including food and beverage, retail, consumer goods, and digital entertainment. These experiences strengthened my approach to understanding market dynamics, researching consumer behavior, and developing marketing recommendations tailored to different brand contexts.
01. TENPERCENT COFFEE
Project details to be supplied.
Project Focus / Business Challenge
[To be provided]
My Role & Contributions
[To be provided]
Research & Strategic Approach
[To be provided]
Recommendations / Outcomes
[Verified details only — pending]
02. LOTTE HOMESHOPPING
Project details to be supplied.
Project Focus / Business Challenge
[To be provided]
My Role & Contributions
[To be provided]
Research & Strategic Approach
[To be provided]
Recommendations / Outcomes
[Verified details only — pending]
ADDITIONAL INDUSTRY PROJECTS
03. JIM BEAM SUNTORY
Project Focus / Business Challenge — [To be provided]
My Role & Contributions — [To be provided]
Research & Strategic Approach — [To be provided]
Recommendations / Outcomes — [Verified details only — pending]
04. PALDO
Project Focus / Business Challenge — [To be provided]
My Role & Contributions — [To be provided]
Research & Strategic Approach — [To be provided]
Recommendations / Outcomes — [Verified details only — pending]
05. LINE GAMES
Project Focus / Business Challenge — [To be provided]
My Role & Contributions — [To be provided]
Research & Strategic Approach — [To be provided]
Recommendations / Outcomes — [Verified details only — pending]