GLOBAL MARKETING & STRATEGY
SM ENTERTAINMENT
Global Marketing Intern · June 2026 – Present Global Marketing Center — Global Strategy Marketing Unit.
Client
SM Entertainment
scope
GLOBAL MARKETING & STRATEGY
Overview
The brief.
As a Global Marketing Intern in SM Entertainment’s Global Marketing Center, I support global marketing through market intelligence and strategic research into international audiences, music markets, and promotional opportunities. My work also supports cross-cultural marketing through localized fan communication, Chinese-language review, and artist-related promotional content.
SELECTED WORK & CONTRIBUTIONS
01. Global Market Intelligence & Consumer Insights
Context
Audience insights require an understanding of cultural and regional context.
My Contributions
Monitor global K-pop markets, competitors, social platforms, and online fan communities.
Summarize audience sentiment, emerging conversations, and potential market issues.
Analyze positive and negative responses to provide balanced, context-driven insights.
Prepare daily monitoring reports for the Global Marketing Center.
Market Intelligence · Consumer Insights · Cross-Cultural Analysis · Reporting
02. Strategic Research & Global Opportunities
Context
Global artist marketing requires research into international festivals, platforms, and partnership opportunities.
My Contributions
Research international music festivals, marketing platforms, and potential partnerships.
Compare market characteristics and identify opportunities for global artist promotion.
Organize findings into practical materials for early-stage strategic discussions.
Contribute research to discussions on international marketing initiatives.
Strategic Research · Opportunity Analysis · Global Marketing · Market Research
03. Marketing Localization & Cross-Cultural Communication
Context
Global marketing communication must adapt to different languages, cultures, and fan communities.
My Contributions
Support the development and localization of fan-facing communication.
Assist with fan chant content for Red Velvet and WayV.
Review Chinese-language materials for linguistic and cultural accuracy.
Support artist-related promotional activities and content production where applicable.
Localization · Cross-Cultural Communication · Content Support · Language Skills